Legal notice
Privacy Policy — Lumi & Luna
Last updated: August 26, 2026
This Privacy Policy describes how thelumiluna.com (the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
COLLECTING PERSONAL INFORMATION
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as "Personal Information". See the list below for more information about what Personal Information we collect and why.
Device information
•Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
•Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
•Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
•Disclosure for a business purpose: shared with our processor Shopify.
Order information
•Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers or PayPal details), email address, and phone number.
•Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
•Source of collection: collected from you.
•Disclosure for a business purpose: shared with our processor Shopify and relevant Shopify apps.
Customer support information
•Examples of Personal Information collected: Name, billing address, shipping address, email address, and phone number.
•Purpose of collection: to provide customer support.
•Source of collection: collected from you.
MINORS
We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at support@thelumiluna.com to request deletion.
SHARING PERSONAL INFORMATION
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
•We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
•We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
We do not sell your Personal Information for money.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
•We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
•We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners.
You can opt out of targeted advertising by:
•Facebook — https://www.facebook.com/settings/?tab=ads
USING PERSONAL INFORMATION
We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
RETENTION
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information.
AUTOMATIC DECISION-MAKING
We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Our processor Shopify uses limited automated decision-making to prevent fraud (e.g., temporary denylist of IP addresses).
YOUR RIGHTS
California (CCPA/CPRA)
If you are a resident of California, you have the right to Know/Access, Delete, Correct, and Port your Personal Information. You also have the right to Opt out of Sharing for cross-context behavioral advertising.
To exercise these rights, please contact us at support@thelumiluna.com.
COOKIES
A cookie is a small amount of information that's downloaded to your computer or device when you visit our Site. We use functional, performance, advertising, and social media cookies to optimize your experience. You can control and manage cookies through your browser settings.
DO NOT TRACK
Please note that we do not alter our data collection and usage practices when we detect a "Do Not Track" signal from your browser.
CHANGES
We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.
CONTACT
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at support@thelumiluna.com or by mail using the details provided below:
Lumi & Luna
Operated by: BBH Import LLC
Address: 34 N Franklin Ave, Ste 687, #5226, Pinedale, WY 82941, United States.