Privacy policy

Privacy Policy — Lumi & Luna

Last updated: August 26, 2026

Lumi & Luna operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Lumi & Luna is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

1. PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories:

•Contact details: including your name, address, billing address, shipping address, phone number, and email address (support@thelumiluna.com).

•Financial information: including credit card, debit card, and financial account numbers, payment card information, and transaction details.

•Account information: including your username, password, security questions, and settings.

•Transaction information: including the items you view, put in your cart, purchase, return, or cancel.

•Communications: information you include in communications with us, such as customer support inquiries.

•Device information: IP address, browser type, unique device identifiers, and network connection.

•Usage information: data regarding your interaction with the Services and how you navigate them.

We do not knowingly collect sensitive personal information (such as government ID numbers, precise geolocation, or health information) beyond what is necessary to process a transaction.

2. PERSONAL INFORMATION SOURCES

We may collect personal information from the following sources:

•Directly from you: when you create an account, make a purchase, or communicate with us.

•Automatically: through the use of cookies and similar technologies when you visit our website.

•From service providers and partners: who collect or process information on our behalf (e.g., Shopify, payment processors).

3. HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information for the following purposes:

•Provide and Improve Services: processing payments, fulfilling orders, managing your account, and customizing your experience.

•Marketing and Advertising: sending promotional communications (email, SMS) and showing targeted advertisements.

•Security and Fraud Prevention: authenticating accounts and detecting malicious activity.

•Communicating with You: providing customer support and maintaining our business relationship.

•Legal Reasons: complying with applicable laws and responding to legal processes.

4. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose your personal information to third parties, including:

•Shopify and Vendors: who perform services on our behalf (IT management, payment processing, fulfillment).

•Marketing Partners: to provide marketing services and advertise to you.

•Affiliates: within our corporate group.

•Business Transactions: in connection with a merger, sale of assets, or bankruptcy.

•Legal Obligations: to respond to subpoenas, search warrants, or similar legal requests.

We do not "sell" personal information for money, but our use of certain advertising technologies may be considered "sharing" under laws like the CCPA.

5. RELATIONSHIP WITH SHOPIFY

Our Services are hosted by Shopify. Shopify collects and processes personal information about your use of the Services to help us operate and improve our store. To learn more, visit the Shopify Consumer Privacy Policy.

6. SECURITY AND RETENTION

No security measures are perfect. We recommend that you do not use unsecure channels to communicate sensitive information. We retain your personal information as long as necessary to provide the Services, comply with legal obligations, or resolve disputes.

7. YOUR RIGHTS AND CHOICES

Depending on where you live, you may have the right to:

•Access / Know: request access to the personal information we hold about you.

•Delete: request that we delete your personal information.

•Correct: request that we correct inaccurate information.

•Portability: receive a copy of your personal information.

•Manage Communications: opt out of promotional emails using the unsubscribe link.

To exercise these rights, contact us at support@thelumiluna.com.

8. ADDITIONAL NOTICE FOR CALIFORNIA RESIDENTS (CCPA/CPRA)

If you are a California resident, you have additional rights regarding the knowledge, deletion, correction, and opting out of the sharing of your personal information for cross-context behavioral advertising. You may submit a request using the contact details below.